Why Your Website Will Crash, Burn & Make No Money (In That Order)

The majority of people that build websites do not know the critical counterintuitive concepts that bring home the bacon.

They don’t know how to write copy that strikes the heart, stirs the soul and awakens the appetite of their visitors.

They don’t know that their bad graphics and site design are making people click the back button faster than a plunging stock market.

They definitely don’t know how to magnetize their message to attract and convert browsers to buyers with an irresistible web prescence.

Instead, they act on arbitrary internal dialogue like “hey, I think this might be kind of cool”. Using no specific scientific method to measure success (or failure in their case), they end up six months later with virtually no traffic, no money and a website that looks like an 8^th grade science project. Coming to think of it, a couple 8^th graders would probably do better.

Never knowing the lifestyle that could have been, it all remains a distant dream being sold to them by some savvy slick internet marketer. Frustrated, they resign themselves to a life of destitute mediocrity by pouring the brightest, creative, and energetic hours of their day into someone else’s dream.

In other words, they work a job.

Now, that’s all gravy if your intention was just to play on the web and say “Hey Mom! Look at me! I built my very own website!!”

How sweet.

You might be saying to yourself, “Hey! that’s not me”.

True. It’s not.

Let me ask you this though:

Are you making a webpage right now or reading one?
Do you have cashflow from a website right now or none?
Is your traffic growing or dying?

Wait, do you have a website?

Don’t be offended.I’ll only ask the tough questions to jolt you into reality. Besides, a little over a year ago I didn’t have one either. Awareness is the first step. Actualization is the last. We’ll get there.

Is your intention is to build an asset that generates a positive monthly cash flow in order to:

1. Pay off your credit card debt

2. Cover your monthly rent

3. Cover groceries

4. Cell phone bill

5. Internet bill

6. Utilities

If it is, you’ll need to do more than just read that Dreamweaver book at your Barnes & Noble. Don’t you dare do yourself the injustice of believing that’s gonna make you money.

Think about it.

Lots of folks know how to make a good burger. How many of them have a McDonald’s or Burger King to multi-national cash cow dynasty.

Are you with me?

There’s more to it than making a pretty website. It’s more than just writing good content. It’s more than search engine optimization. While those are components of a good website, there’s more to this thing.

According to Merriam-Webster a website is “a group of pages containing hyperlinks to each other and made available online”. On the other hand, a business is “a commercial or merchantile activity engaged in as a means of livelihood”. In other words, a business will feed your kids. A website might not.

So, when you blend the two, you’ve got a ‘a group of pages containing hyperlinks to each other online that facilitates commercial activity as a means of livelihood’. In english, a web business is a website that can feed you and yours.

Doesn’t sound too bad eh?

Shiii.., if you think about it, you’ve already got permanent bills that will exist for the rest of your life. Isn’t it about time you created some permanent income for yourself?

To do that, you’ll need to understand the fundamentals of running an online business. One key component is researching and developing your site concept. This will lay the foundation of your future wealth as you discover how many people are interested in your site topics.

You will also need to understand the inner game and outer game concepts that make it work. It would probably help if someone who has already been there and done that shared valuable tips like:

• Using Microsoft Vista’s built-in (read: free) speech recognition software to create articles and webpages at 120 words per minute instead of the usual 50 words per minute most people type at (hint: I dictated this article when I woke up…I’m still in bed by the way).

• Most of your Google Adsense revenue will come from the 300×250 Medium Rectangle because more advertisers create ads for that size. Placing it above the fold (where visitors can see it without scrolling down) can double or triple your daily revenue.

• You can grab high quality, royalty free images in high definition to lock in your visitors wandering eyes for free using www.sxc.hu or www.freefoto.com.

Last but definitely not least, you’ll need to learn how to drive interested and qualified traffic to your site, build rapport and relationships with those visitors, and then do a money dance when they send you emails that read:

I’ll cover how to do make people ask you that. However, you’ll need to create your money dance. Mine’s already taken.

There are 5 critical steps that you, as a business owner, must take in order to create a profitable site.

If you complete each step with mastery, it’s practically guaranteed that you will not only make money, but you will have a positive cashflow (aka money that keeps beating down your doorstep every month).

If you don’t take these steps or skimp on any particular one step, you’ll be like most of the 1 trillion pages out there paying GoDaddy for the privilege of being a digital flyer. It’s the quickest path to the stagnation of your mental and financial creativity.

1. Research and fully develop your site concept
2. Create quality in demand content
3. Attract qualified traffic
4. Establish rapport and build relationships with your visitors
5. Monetize ethically

Visually it looks a little something like this:

Naturally, depending on your level this might seem a little bit vague.

If you’re a veteran, this may already make a lot of sense to you. Either way, there are intricacies to this process that, if followed correctly, will make the difference between becoming a Google or the long forgotten Lycos (Go Get It!).

Stick around.

I will share with you not only the fundamental principles that make all online businesses successful but I’ll also share with you what makes so many of them fail.

If you desire to pay off debt, cover all your bills, create financial independence, then create financial freedom, all while firing your boss, then you need to subscribe to this site.

Click here to subscribe now.

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I won’t get into the specifics of why right now, just understand this: You will save mountains of time in the ways of productivity. A full explanation is on the way.

I’ll talk to you soon.

To your success,

Marc